Act II · Casting the Buyers · Module 05

Buyer Sensitivity

Price elasticity of demand

29 slides · Hubbard & O'Brien, chapter 6 (Part A).

The story

Where this fits in Marginal Falls

A price increase does not affect every purchase equally. Sorting the town's goods by buyer responsiveness makes elasticity concrete and connects substitutes, time, and necessity to the effect of a price change on revenue.

A question to take into class

Why might buyers react strongly to a higher coffee price but only slightly to a higher price for an urgent purchase?

Lecture slides

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From the slides to the classroom

Activities used in this module

Price elasticity of demand

Elasticity Jar Sort

Sort town goods by demand responsiveness using substitutes, urgency, and time.

Open activity

Activities open at marginalfalls.com. Students join using the room code supplied by their instructor.