Differentiate for Donations
Create a distinctive charity name and slogan and examine the role of differentiation.
Open activityAct V · Different Stages · Module 15
The Main Street
Monopolistic competition
11 slides · Hubbard & O'Brien, chapter 13.
The story
Where this fits in Marginal Falls
Main Street has many businesses, but they are not identical. Moonlit Mocha can retain some customers after raising its price because people value its coffee, atmosphere, or location. Differentiation introduces market power alongside competition and entry.
A question to take into class
How can Moonlit Mocha have some market power while still facing many competitors?
From the slides to the classroom
Activities used in this module
Activities open at marginalfalls.com. Students join using the room code supplied by their instructor.